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Are you relying on free content to attract more clients and build your biz strategy? 

Ya know...downloading freebies, signing up for more weekly emails than your inbox can handle, and joining every free FB community that pops up on your feed. 

Hoping that with all of this FREE content you’ll be able to piece together your biz strategy and attract a steady flow of clients.

And I get it. 

You want this SOOOO freaking bad that you’ll do anything to make this dream a reality. 

The thing is the free content isn’t an effective way to build your business strategy. In fact, it’s keeping you stuck and preventing you from scaling your business. 

Not to mention the massive about of OVERWHELM it creates. 

Why?

Because this free content isn’t intentionally designed for your business. It’s designed to give you a boost of confidence to go after what you ...

Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.

>>Listen Here<<

After three years of building and growing my business to over a quarter of a million dollars in sales, I decided to post it for sale. 

Yup!! 

It’s never easy making a decision to walk away from something you’ve spent so much time and energy building. Not to mention something that’s been operating successfully. 

Can you relate?

If you’re anything like me, you are committed to a fault, and when you give someone or something your word you go all in. 

Do you know what I mean?

So quitting isn’t easy for me, in the good or bad times. And talking about it is even harder, because we often assume that when people QUIT things it must mean we’ve failed.

If I am being completely honest I’d convinced myself for a while that I was a failure. And I’d questioned if I was just meant to settle even if things didn’t serve me anymore.

I know, I know...I’d giv...

Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.

>>Listen Here<<

Want 2020 to be your best year in business yet? 

I know I do! 

That is why I am focusing on three big shifts in the market that you’ll want to consider if you want to stand out online.  

And if you want to take your business to the next level, I’d suggest checking them out!

How does that sound?

Well without further ado, let’s dive in.

As we gear up for a new year, and decade it’s hard not to focus on old ways of promoting our products and services. 

We stick with what we know, right?

The downfall is... the online space is full of eager entrepreneurs ready to sell something, and that trend isn’t going away. 

In fact, you’ll start seeing more people entering the online space in 2020. And more people finally ditching their dreaded 9-5 job to pursue the freedom of being their own boss.

Which means...the days are gone where you can put your of...

Too busy to read this blog...well I’ve got your back friend. I’ve recorded an audio clip, so you can listen to it easily.

>>Listen Here<<

“I just wish you would tell me what the best revenue generating activities are to focus on Kathryn, because I still feel as if I am in four different places trying to manage all the damn things, while trying to attract more clients.”

Sound familiar? 

I hear this all the time from clients. And I totally get it. 

I mean, it’s hard not to get overwhelmed by all the to-dos when it comes to attracting clients. 

Things like...

    Emails.

    Website.

    Insta stories.

    Payment options. 

    Blogging.

    Sales page.

    Landing page. 

    List building.

    FB Ads.

The list goes on my friend. Before you know it, you are swimming (or drowning) in a sea of overwhelm. And you and I both know what happens when we are overwhelmed, right? 

We tend not to do anything, because our mind is scattered, and we lack clarity and direction as a res...

Do you ever catch yourself thinking .. Who am I to be doing this?

Ya know…

The little imposter monster creeping in that old head of yours. 

Saying nasty things like:

You aren’t qualified enough.

You are too young to coach people. 

You don’t have enough lived experience.

You have nothing of value to share.

Sound familiar? 

Well you aren’t alone. The imposter syndrome is the real deal my friend. It’s probably one of the biggest hurdles we face, especially when we are just starting out.

That is WHY I want to share four simple ways you can be seen as an expert in your industry without a degree or certification.

How does that sound? 

Alright...let’s dive in!

If you want to go from a nobody to a somebody quicker than a snail's pace, here are four ways you can start doing that right now without a degree or certification:

1. Put Yourself Out There

Leverage someone else’s audience aka write for a leading authority with a similar audience, speak at their events, do a guest train...

I've heard a lot of people lately being frustrated with all the CHANGES happening with IG and FB. They've seen a drop in engagement, and little to no growth. And they feel like they are spending so much time on the app with little to show for it. 

Well the cold hard TRUTH is, it's not the apps fault. While we love to blame something or someone for things not working out as we hope, it truly isn't the apps fault. 

It might seem HARSH but social media isn't working for you because the content you are putting out isn't landing with your people, and your messaging is likely all over the place.

......and you are solely relying on social to gain TRACTION in your business. As if posting 5 times a week, doing stories, and just being on the app will miraculously  build you a profitable business.

But in reality social media like billboards or radio ads are just ways (mediums, platforms) in which we can COMMUNICATE with our audience. And if we aren't effectively communicating with our audie...

After years of going through the motions and working in a career I wasn't passionate about, I quit my job so I could start doing what I love for a living. At the time, I think most people thought I was nuts for giving up a high paying job and a career I worked so hard to establish. But what I don't think they fully understood was, I'd rather take the risk to do something I loved than spending one more day doing something I hated.  Life is too damn short to spend it hating what you do! After I made the transition, I noticed three major changes happening in my life. Those three things are the reasons why I think you should do what you love for a living. 

“Dare to live the life you have dreamed for yourself. Go forward and make your dreams come true.” - Ralph Waldo Emerson

1. IT FILLS YOUR SOUL

I am strong believer that doing something you love for a living leads to a more fulfilled life, or at least that is how I have felt since I made the leap. While there is nothing easy about ventu...

I’ll take you back to early nineties where it all started. Sporting baggy jeans, big bangs and a fluorescent windbreaker. Paula Abdul’s song, Straight Up, is blaring on my yellow Walkman. I had just celebrated my eleventh birthday. The fall air is crisp. We’re kicking off a new school year and I am pumped to be in a class with my BFFs. 

I don’t care much for mathematics or sciences. I am definitely more drawn to the arts. I doodle incessantly. I am a visual learner. And for as long as I can remember I DREAM about being an actress. I should have clued in then that I was destined to live a creative life!

But, primary school education didn’t really encourage me to hone my artistic skills. I was made to believe that art and drama classes were for fun, and that the real jobs came from core classes such as math and science. Unbeknownst to me, my future was being scripted. The FEAR of the starving artist was being ingrained so deeply in my mind.

“If you hear a voice saying ‘you cannot pain...

After nearly 15 years of working in corporate marketing and communications, I ditched the nine to five grind to turn what I loved into a booming business. At the time, I think most people thought I was nuts for giving up a high paying job and a career I worked so hard to establish. But what I don't think they fully understood was, I'd rather take the risk to do something I loved than spending one more day doing something I hated. 

“If you organize your life around your passion, you can turn your passion into your story and then turn your story into something bigger, something that matters.” - Blake Mycoskie

Since I left my high paying corporate job, I often get asked why I decided to do it? And when I share my story, I quickly get asked how I did it? So here we go, this is the story of how I took what I loved and turned it into a booming business….and how you can too!

ON AUTOPILOT

When I graduated with a Bachelors of Commerce degree I had it all. I was working in bankers tower in d...